(Dow Jones) Technology has been blamed for reducing
human interaction--why call when you can text? But financial advisers say it helps them keep in closer
touch with clients.
Bringing applications in-house
and outsourcing administrative functions frees up time for advisers to spend
with investors and creates room for growth.
"You always need to evaluate how you're doing things," says Jeremy
Paul, president of wealth management firm RLP Capital Inc. in New York City.
With his firm growing, it began examining business practices, from technology
to investment strategies and portfolio construction last year.
To facilitate communication
among employees and clients, RLP Capital began electronically storing
paperwork, including tax returns, trust and estate planning documents and
client meeting notes, Paul says. It also consolidated most of its client
contact and account details in one system. Now employees can readily access that data, even from
outside the office.
The firm has also given clients the option of storing documents, including
passports and driver's licenses, in an online vault. Before doing this, Paul
met individually with certain clients to demonstrate the technology and
security features and gauge their interest.
Jeff Schweon, chief operating officer and general counsel of Williams Jones
Investment Management in New York, says his firm changed its
portfolio-management system in 2006, and hired a chief technology officer in
the middle of the conversion.
"That's the backbone of everything," Schweon says of the system, noting that it has helped
the firm streamline functions such as billing, reporting, trading and
account reconciliation.
Integrated within the portfolio-management software are records of client activities, such as meetings, telephone
calls and wire requests, along with client contacts including lawyers
and accountants. Account statements and other documents also are stored there,
and the firm is enhancing its Web
site to permit clients to log in and view them, according to Schweon.
"It's the access and
responsiveness our clients want," he says.
Tyrone Phillippi, president at LifePlan Financial Group Inc., outside Dayton,
Ohio, says his firm has been outsourcing its portfolio reporting to Orion
Advisor Services for the past several years. Information Orion collects each
night from custodians and 401(k) retirement plan providers gives LifePlan
clients the ability to check their account balances daily on the Web, he says.
Orion has also helped automate the quarterly billing process and reduced to 15
days from 45 days the amount of time it takes to send out account reports.
"We have greater capacity
to meet with more clients," Phillippi says. "We knew to get to the next level where we wanted
to grow, we needed to stop spending all of our time reporting on the past and
help our clients focus on the present and the future."
Outfitting relationship managers with iPhones has also given them access to
email, calendars and the client database when they're out of the office.
Phillippi says he and colleagues met with Orion's technology department to
learn about their security procedures before signing on as clients. The
advisory firm has also taken steps to safeguard sensitive client data on
laptops and iPhones, Phillippi says.
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